Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: Gucci Bloom is a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. It captures the rich scent of a thriving garden filled with an abundance of flowers.

Tuberose and jasmine combine with Rangoon creeper – a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.

The slightly powdery floral fragrance is captured as the flower blooms from white and gradually darkens to pink, then red.